7 measures to make an online business successful

There is nothing more disappointing than wasting all your time, money and energy on a brand-new website that’s sure to fail within a few months of its launch. Sadly speaking, this happens with many a websites, even if they are developed with level-best care and maintenance of marketing parameters. Then, what’s made your site fail?

After launching products and services onto the ecommerce marketplace, it is you to introduce them to the right buyers and that is getting extremely competitive. Who to blame for it? Market is getting fast saturated which is responsible for it. In several cases, it is very difficult to place a product or a service suitably. As a result, those businesses often miscarry, unfulfilling your expectations. There are many businesses too, which then start expecting exceptional customer services to be their unique selling points, which in reality could be very difficult to offer online provided you’ve huge budgets.

Exceptional customer service online means a faster service, guaranteeing great custom recommendations. For this, you will require some kind of very expensive dedicated hosting service to handle the database requests on the backend. Plus, expensive Content Delivery Networks and complex caching services will be necessary.

As customers usually tend to get pulled to the best prices online, customer loyalty typifies all-time in-motion, as a result customer loyalty to any particular site cannot be expected. This is the reason you need to carve out your niche, or else chances are you’ll fall through your business initiative in the midst of competition with many others, all busy driving down your margins until it becomes a race on who is going to run out of money first.

Carve out your route to purchase: It takes a little labour when it’s widely thought not to be so. However, this is a vital process when it comes to making important decisions about your digital marketing budget after the site goes live. Find there a lot of data explaining how time is a vital component to make a purchase and how many times that they will visit different sites for research, etc. As it varies considerably by market segment, so it depends on whether you are selling branded products.

Selecting the right Content Management System (CMS): For large organizations with complex goals and distribution channels, a turnkey CMS will unlikely work for. Selection of CMS would have to be as per requirements. In light of that consideration, Magento would be the right fit for its requirements. Kentico CMS, on the other hand, would be right requirements of organizations seeking their websites at a rapid development pace and within short time to the web, with complete, all-in-on CMS solution. Whether it a simple website or a complex portal, custom Kentico site (know more about Kentico customization services by visiting Citytechcorp.com) would fulfil requirements of their owners, both in terms of speed and performance. 

Post interesting content on regular basis: From wide acre of SEO experiences, it can be said with conviction that engaging content post regularly to a site can help promote a site more strongly than doing SEO only. Combine technical SEO with solid content marketing strategy to impact marketing momentum effectively.    

Add Call-to-Action on Every Page: Make the most out of every opportunity to reach out to your audience and there’s no better opportunity to reach out to them than having them invited via CTA. A Call-to-Action can be of various types, among them is much popular is the use of a CTA button, asking the users to interact in some way with the page. Try to make sure the CTA buttons stand out and use a contrasting colour in an area which are sectioned off from the body of content.

Make Micro and Macro Conversions: In the beginning, this would take a while for your site to collect traction and start producing conversions. This is why it is important to begin measuring micro conversions and also macro conversions from the very start. When it is ecommerce, a macro conversion will always be the final sale traction. There are many products and services marketed online having several other key points along the customers’ line to purchase that can be measured so as to help forecast these future sales.

Instances of those conversions could be downloading a file, signing up for a newsletter, viewing at least 5 pages on the site or returning to the site following an email campaign. You can record all their movements and weigh their value by using Google Tag Manager and Google Analytics.

Fast Product Delivery System: Make sure you’ve developed a website with serious focus on shipping and fulfilment. These days, people expect free shipping service, plus next day delivery of their products purchased from you. So, it is imperative for you to make sure you fulfil their expectations lest you should lag behind your competitor sites.

Responsive & Mobile-friendly Sites: Give multi-channel shopping experience across devices, so your customers can access your sites from any of the systems. In every case of them, customers need to be given optimum level of shopping experience with a sense of safety and security.

With having them, you can visualize comparison between conversion rate and paid traffic, learn the most valuable page, measure different conversion on mobile phones and desktops and also come to know if your onsite search is producing good enough results.

All these parameters are important for making your online business initiative successful. By following and applying them to your site, chances are your site will be having a very good chance of succeeding where others have failed previously.