Hire Sitefinity
Customization Service Provider for it
Ensuring better web experience has never
been so important before! With adoption of content personalization by an
increasing number of businesses, it has now become necessary for webmasters to
deliver better user experience to almost make sure visitors get converted into
customers. Is it easy doing so without having knowledge of visitors’
preferences? How come has it never been so easy to know of their preferences?
Let’s make it easy for you! Here’s a
three-part guide that can help you learn how site customization should go ahead
and how it should get started.
Customization, or creating a targeted
web experience for your users, tends to take a number of forms. From collection
to fusion of browsing and geography history (implicit data) through listing of
data pointing out users’ profile preferences, you’ve to go through a long
journey. Coming to its end, you can then ensure better web journey of your
customers. Doing all these things at once may seem to be really a hard job.
Cool off. It won’t be as hard as it is
now by the end of this post!
Go through this guide, you will come to
see a practical approach, suitable for you to expertly use that data (implicit
and explicit) for various types of site personalization. This will guide you also
to chalk out a plan for better customer journey.
Why it is important could be better
understood when you can use that data to the benefit of site personalization,
depending on customer preferences.
Many software developers are in opinion that
first-time visits leave no-important data. This opinion could be wrong at the
most, because multiple important points turn up from their first-visits. By
using those points, you can construct effective insights and build site
accordingly for their future course of journey.
“First-touch personalization of a site cuts down
bounce rates and improves conversion from visitor to leads.”
Here’re 4 key data-pointers that can
give you info of your visitors from the moment they send their HTTP request to
your server and land on your site!
IP
Address: Consider it as an excellent starting
point to gather data of your visitor journey to your site. First, you can
identify location. Set of location features is a robust personalization mover.
Depending on them, you can cater to the audience. In addition, location can be
enhanced with geolocation or protocols like iBeacon. You can get to know of IP
addresses of companies from third-party vendors.
Campaign
Parameters or Referring Page: Customization of a
site would be much easier when you come to know of your users’ location,
whether they’re coming from a paid campaign on a B2B focused site, etc. This’d
be easier for you to customize your site according to their interests.
Pattern
of Keyword Search: Entry of a keyword
phrase into a search engine sends an immediate indication of searchers’ intent
of search. However, this facility is usually available with paid searches.
Search
time in a day: For businesses dealing in offers
based on varying times in a day, this is an important data point for a website
personalization.
Sitefinity
Customization Service uses these data points
Are all these data points and metrics
enough to deliver your goals? I think no, because you might have gotten leads,
but they’re still far from converted! No longer you get them engage with you
and discuss their needs, you can’t understand their requirements, let alone
their behaviour. So, it is you who need to know persona behaviour. This will
gradually lay bare a wealth of personalization opportunities and give you a set
of concrete ideas on how to customize a website according to buyer
requirements.
A Telerik Sitefinity Partner like
Citytech can provide you with an advanced Sitefinity customization service and
can make your online business management effortless and user-friendly. Check
out some of their completed projects.
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